We attempted to run a Facebook Application on a dynamic server through GoDaddy. Bad call. There was a delay when the application was updated and, more often than not, failed to update user changes to the app. In an attempt to economize, life was made more difficult. In the end, we switched from a GoDaddy dynamic IP back to a static IP. To sum up, if you run an application that requires external access (like Facebook), use a static IP.

Going against the common way of thinking

All of your adwords tips basically include using relevant keyphrases in the ad text, call to action, and so on. Blah , blah, blah. In all of the adwords tips you have read, what is out of the realm of common sense? Here’s one tip- try something completely different.

Try out using the maximum number of longtail keyphrases and use the lowest bid possible. A lot of marketers will tell you that the age of loading 4000 keywords in an ad group is over. Ok, but have you attempted loading 4000 keywords at the lowest bid and seeing for yourself what happens? You may be pleasantly surprised. I’ve even lowered bids to the lowest possible for my heavy hitting keyphrases and seen better conversions. Who woulda thunkit?

After about page five in the SERPS, a lot of bulk advertisers start pulling in the typed search phrase into the ad headline. Try keeping yours unique. Its easy to stand out if your ad is different from the rest. It will continue to be different and stand out more the further you continue in the SERPS. I’ve seen this work results even when I have the number one organic position. If I miss them the first time, hammer them further down the line is what I say.

Vary you ads ever so slightly and use a different landing page for each. Although it is called A/B testing, try out A/B/C/D/E/F/G or as many as you can. The more the better and let’em run.

A report I’ve seen rarely mentioned is the Search Query report in adwords. Use it and run it regularly. A lot of weird stuff shows up in the report and use the data found there to drive your negative keyword list.

Can’t think of a good headline? Dive down in your Analytics and see for yourself what people are typing and use that for a change. “Where to find widgets” or “Where to buy widgets” in the headline- why not I wonder?

Don’t get trapped into the “it worked before” or “everyone’s doing it this way” mantra. Go against the grain and use data to back up your tests. If the ads are not delivering a positive rate of return, kill them and do it swiftly. Don’t bring in your personal feelings about what you think should work or what you think is an exceptional witty ad that you feel should stay for whatever reason.

One of our good friends Chris at RedHotFranchises.com let us know that he recently launched his new site so we decided to check it out. It is very informative and easy to navigation while providing a ton of Franchise Information. If you have considered starting your own business, go with a proven business model and it will increase your chances of success.

Ten SEO tips taken from Matt Cutts at Wordcamp 2007

• Supplemental results are determined mainly by page rank.

• Try to keep the number of URL parameters low.

• Fill in alt tags. 3-4 words.

• For search engines, dashes in the URL are nice.

• Google looks at categories, sidebars, navigation things on side.

• Use categories that are also good keywords.

• Use the keywords in the content somewhere. Look natural.

• Get the keywords more closer in the title.

• Be sure your site is crawlable.

• Standardize backlinks (www. vs. non-www).

These are your basic whitehat seo optimization techniques. If you were looking for wordpress seo optimization click here.

Developing a Facebook application on a server hosted with GoDaddy, we kept on getting a parse error on line# such and such when the application was tested.

What was the problem?

The problem was that GoDaddy runs php version 4 and version 5 concurrently with the Linux hosting configuration 2.0 . Facebook applications only run on php version 5. When checking the version of php, the script   <?php phpinfo(); ?>   indicates that GoDaddy is running php version 4.3.

How to fix this?

Well, there are a lot of proposed fixes out there. Difficult to find and GoDaddy documentation and customer service is unclear and muddled. The simple fix, include a .htaccess file in the root directory with the following line below:

AddHandler x-httpd-php5 .php

Link for more info from GoDaddy

Thus, all your php now looks like php5 to GoDaddy and your Facebook applications work. Same thing for Joomla btw.