Ten SEO tips taken from Matt Cutts at Wordcamp 2007
• Supplemental results are determined mainly by page rank.
• Try to keep the number of URL parameters low.
• Fill in alt tags. 3-4 words.
• For search engines, dashes in the URL are nice.
• Google looks at categories, sidebars, navigation things on side.
• Use categories that are also good keywords.
• Use the [...]