Netflix is offering a prize of $1,000,000 to whomever can increase the productivity of their Cinematch system by 10%. Cinematch groups movies into “clusters” drawn on ratings provided by Netflix users. Based upon an algorithm designed by a now Google employee, the system bears a resemblance to the Google algorithm which groups websites into similar neighborhoods connected by links. Another internet contest, Globalwarming awareness2007, is also offering a prize in what is billed as the “SEO World Championship”. Instead of bombarding the internet with movie recommendations, the internet is being bombarded with websites around the topic of globalwarming awareness in 2007.

Time to dust off the dirt on your URLs. When writing content, replication is something you should try to avoid. When you have hundreds of pages, its difficult to make every page unique.

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Especially if you have an ecommerce site where pages also look very similar to other merchant sites with the same products. Other merchants tend to use the same descriptions provided by vendors. Different URLS with Similar Text or DUST is the new buzzword. We’ve been checking out some abstracts and white papers to help bury this problem.

US Patent 6,658,423

DUST