DUST and duplicate content

Time to dust off the dirt on your URLs. When writing content, replication is something you should try to avoid. When you have hundreds of pages, its difficult to make every page unique.

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Especially if you have an ecommerce site where pages also look very similar to other merchant sites with the same products. Other merchants tend to use the same descriptions provided by vendors. Different URLS with Similar Text or DUST is the new buzzword. We’ve been checking out some abstracts and white papers to help bury this problem.

US Patent 6,658,423

DUST

Nov 21, 2006

• Posted by seo
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• Growing Links, Sowing the seeds of SEM, Underground, the Dirt

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