Flowers in the dirt
Posted on September 26, 2006
Filed Under Sowing the seeds of SEM |
Marketing used to be easy. Its primary force was television and it had a captive audience of millions. As cable television grew, the market began to fracture into smaller pieces and marketers had to go hunting for their audience. Technology progressed to create a multitude of advertising options including the internet, video games, and satellite tv/radio. Marketers had to get creative to stand out from the crowd by getting really creative and use whatever venue that they could stick an ad on and seep it into your subconscious.
Today we see ads in parking spaces, in the bathrooms, shopping carts, store floors, just about everywhere you look. Tuning out ads is now a force of habit and it is less often that an ad cuts through the clutter and catches our eye.
The internet has made marketing easy again. Internet users are a captive audience since they are engaged in an attempt to express themselves in two or three words that will take them to a web page destination. With simple keyphrases entered into a search engine, they browse through a list of web pages that have cut through the clutter to deliver desired search results. No longer passive, consumers can now use the internet to find what they are looking for.
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