Filed under: Growing Links
Creating a new website and the links to it is cheap and easy to do. Thousands upon thousands of websites and pages can be created by a single person or company covering a single topic in an attempt to skew the search engine results. Therefore, search engines like Google look at ways to measure the importance and relevancy of a website to match it with search keyphrases.
After the title tags and the keyword use on a webpage, one of the most important factors is the number links pointing to a website. Analysis of a website’s links has improved the quality of web searches. Links that are trusted and carry a lot of weight can give a significant boost to your rankings.
Some factors in determining how links are weighted:
1) Large host: Links from large hosts like AOL have a high weight due to their immense size.
2) Links from directories carry a fair amount of weight. Examples include DMOZ, Yahoo directory
3) Links from “authority sites“. Usually end in .edu or .gov. Examples include Wikipedia
4) Spam websites or pornography sites carry negative weight and can severely hurt rankings.
5) Link farms. Links from sites that sell links contribute negative weight.
The Google algorithm looks at the “ageness” of those links. If your website is new and the links along with it, then Google will not consider those links to carry much weight. Also known as the “sandbox” period.
Over time, as your links age and you accumulate more links, your website will build reputation in the eyes of the search engine and rankings will increase. However, one loophole exists and that is a 301 redirect. Using a 301 redirect from an old website can apply all the backlinks and page rank to the new site with the “ageness” included. The only drawback is that the site that receives the redirect will be treated as a new site and go into “the sandbox” for a period of time. But, it will emerge with all the backlinks, link ageness and page rank from the old site.
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